BADGES AND NOVELTIES. You can easily and inexpensively produce
badges, bumper stickers, book covers, and other novelty items
for distribution in your area. You can imprint your business name
and the first names of the customers on many of these products at
little cost and distribute them for free. Or you can tie your
novelty program into a contest: once a month, you can offer a
prize to any individual whose car happens to carry one of your
bumper stickers or badges with peel-off coupons, redeemable at
your place of business.
Write Publish promote

CELEBRITY VISITS. With a bit of persistence, you may be able to
arrange to have a local media celebrity, public official, or
entertainment personally-even a fictitious cartoon character or
clown-visit your service. The celebrity can sign autographs, read
stories to children, perform cooking demonstrations, or perform
any one of a hundred other traffic-building activities.