There are almost as many types of leads are there are MLM companies. But, to summarize things, there are basically 4 types of leads:

1. Telephone Interviewed/Verified
2. Surveyed
3. Non-surveyed
4. Email

Of those, there are at least 3 types:

1. Real Time
2. Fresh
3. Aged

There are many other varients, such as local leads, female only, international, etc. So, when you begin to combine several of the features together, you can literally get dozens and dozens of different types of leads.

So, what lead seems to be the most popular? And what do I mean by popular? I define popular as the type of lead that a customer reorders and refers others to use as well. If a customer continues to reorder a particular type of lead, AND they are referring others to use as well (their upline and downline), it is because they are getting consistent results.

As we have surveyed several different leads companies, the #1 lead that continues to get reordered and referred is the Real Time Telephone Interviewed Lead. Most RTTI leads can be found for under $4.00 per lead. Lead per lead, these leads seem to produce the best, according to the reorder and referral rate.

The #2 lead was Real Time Surveyed Local Leads. People like to build in their own backyard.

The #3 was the Real Time Surveyed Lead. People like real time leads.

While no lead is perfect, there is something to learn from this survery. I would say… don't be cheap. Those leads you get for 5 cents each are not worth it. A person buys $75 worth of 5 cent leads so they can email blast and load their auto dialer. Another person buys $85 for 25 Real Time Phone Interviewed leads. The first is frustrated and non-duplicatible. The second is getting results and is duplicatible.

Just some things to think about.