What’s a squeeze page? A squeeze page is commonly a webpage intended for the sole purpose of attaining a potential customer’s email address. If you are selling online, it would be advantageous to make use of one.

Why is a squeeze page so crucial? Reflect on this:

1. People are increasingly delaying their purchase. It might require a number of weeks from their initial click to their purchase. So you want to be capable of reminding them that you are still there when they come to a decision to buy.

2. It is a commonly acknowledged rule that you requires roughly 7 contacts before someone would make a purchase.

3. With their email address in hand, you can offer free lessons and foster trust slowly.

4. You have heard it: the money is in the list. The cash you can make from that original sale pales in contrast to the cash you will be able to make from writing emails.

Now that you appreciate the worth of of obtaining emails, why use a squeeze page and not just use a form on your sales page?

The reason is because squeeze pages have a greatly higher conversion rate.

Now, in view of the fact that you earn so much more off the back-end, a a qualified lead’s email address is arguably more valuable than that front-end sale.

In addition, prospects who opted into your list has a higher likelihood of converting – maybe not instantly but maybe down the road as you build trust with them.

So how do you optimize your squeeze page? Here’re 5 phase to do that.

1. Look professional. You don’t want to appear like a dishonest website where people run the threat of being spammed.

2. Build your form so that it protrude from the other parts of the page. That is the primary aim and so you should force interest to it.

3. Build your squeeze page in such a way that the squeeze page is above the fold. That means people should be able to see it without scrolling down.

4. Offer something valuable in exchange for their email address.

5. Using short disclaimers just underneath the submit button, inform your customers that you will not spam them.

For more information on how you can build awesome squeeze pages, you can visit my copywriting tips blog.

If you have difficulty getting your prospects to BUY from you, this copywriting course will be like chancing upon gold for you.

Filed under: Marketing Tips

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