CELEBRITY VISITS. With a bit of persistence, you may be able to
arrange to have a local media celebrity, public official, or
entertainment personally-even a fictitious cartoon character or
clown-visit your service. The celebrity can sign autographs, read
stories to children, perform cooking demonstrations, or perform
any one of a hundred other traffic-building activities.

CELEBRATE HOLIDAYS. You’ll probably want to celebrate major
public holidays with special sales. But celebrate some of the
offbeat holidays as well. Almost every business has a few
little-known holidays. Ever hear of National Pickle Day, for
instance? Or Cat Lovers Month? Once you find the “right” holiday,
you can sponsor a special sale or special product arrange special
media coverage of a holiday event.

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