Identifying your target market when starting a business from home should be high on your to do list before you look at anything else. People starting a work from home business are vulnerable in the in itial stages.

That is, they are more than likely going to fear rejection. And make no mistake, it lurks just below the surface like a shark waiting to pounce on it's unsuspecting prey.

Take a look at the messy statistics in the business which show a almost horrific attrition rate. You've almost got a better chance of surviving a full force hurricane than the first three months of network marketing.

Why is this?

Because prospecting in a hit and miss style will give you hit and miss results. The truth is, it will mostly be miss but not only that, you'll also suffer a dose of rejection. And that's what will maim the unfortunate MLMer. Most don't recover and bail out and it doesn't take to many rejections to cause an exodus.

So make sure you identify your target market when starting a business from home and for network marketers, that means narrowing it down to their own nich - network marketers.

Network Marketers Are Your Number One Prospects

This may surprise many MLMers that their number one target market is their own back yard. It's a known fact that the failure rate in MLM is huge. In fact, more than 90% quit their business within the first three months. That means those people without a business to their name are caught in what we know as the transition period and just the mere fact they looked at and tried an opportunity once, means they'll more than likely be looking again.

Despite the failure rate in the business network marketers are a hardy lot and many know that one failure doesn't mean MLM does not work. So when starting an at home business in this niche you will want to target this market.

Know Your Prospect

The next thing you will want to do is to really find out who this person is. Things like what they want, what they're interested in and the problems they want solved. Once you put yourself in your prospect's shoes and are able to feel their needs, wants, desires and pain, then you're in a better position to know what solutions to offer them.

The next step is understanding the principles of attraction marketing. If you're starting a business from home today such as network marketing and don't have any online real estate to speak of then you'd better build some or learn how to produce it.

Websites and blogs will be your conduit to intercepting these prospects as they go online looking for information on working from home. The beauty about this is these people are already looking for a solution. By putting your online real estate in front of them then you'll be ahead of the curve - that is, ahead of most of the rest of the MLM crowd trying to build their business off line.