Network Marketing Lies – 7 Multi Level Marketing Lies You Ought To Know
One of the revelations in MLM over the past couple of years was a report called The 7 Great Lies Of Network Marketing. Written by Ann Sieg it literally forced the industry to take a look at it's recruitment methods and the way people build their business.
The network marketing lies may have not been what the industry needed at the time given it's reputation for high failure rates but the fact is, something needed to be said and networkers needed to realize that the reason they were struggling may have had nothing to do with the way they were operating their business but more with the system they were being asked to use.
Network marketing is still one of the best home business opportunities available to the average person and when a solid system of attraction marketing is employed to build it then success over the long term can be easily achieved.
7 Great Lies Of Network Marketing
So what are the MLM lies we are talking about? Here are some and see if these are familiar…in other words, can you identify with them?
- anyone can do this business
- we'll build your business for you
- you don't have enough belief
- this isn't sales and we just share products
- everyone is your prospect
Do any of these resonate with you? They should because these are some of the things pitched to prospects before joining a business and the truth is, they have hurt the industry and a strong reason why network marketing is "on the nose" for many people who have tried it.
For example, the biggest of all network marketing lies is undoubtedly "everyone is your prospect."
This old school tactic has been taught to new prospects since day one and while it may have been pertinent even up to ten years ago, today, with resources such as the internet to attract targeted and genuine prospects, it just doesn't apply anymore.
It starts with a person making a list and making assumptions about who would be suited to a business opportunity and who needs it. It's not really businesslike is it and after all, network marketing is a business.
You see, not everyone wants to get into a business. Some will be happy with their lot in life, their job or just lounging around and nothing you say or do will convince them otherwise. And that's the whole crux of this issue…convincing.
You don't have to convince someone they need your business opportunity. Once you do that, you'll be forever going into damage control trying to convince them they should stay committed and success will come.
When you start doing this, it's no longer a matter of what your prospect wants but what you want and unless someone is genuinely hell bent on doing something, then there's nothing you can do to change their mind.
It's one of the greatest multi level marketing lies and believe me, adopting a more realistic attraction marketing based process will get you more results than you could have ever dreamed of.
So, what is the MLM Leads Center? It is lots of things. We are a growing resource for growing your Home Business by using leads, getting hooked up with great training, articles and industry tips, and some tools you can use to grow your business. It is a 100% generic site that will not promote a network marketing company... so it's safe to send your downline here. In addition to providing you with an objective ranking of leads companies, we will also recommend various tools, tips and advice from industry leaders, recommendations for MLM training, and various other sources.... P.S. My real name is Sean!
October 19th, 2008 at 4:14 am
There are a lot of lies going on by some about network marketing in order to recruit people. But the fact is that MLM is a business and someone should treat it as such and not as a hobby if he wants to succeed.