The term attraction marketing has become a fashionable one in the network marketing arena but do you really know what it means?

Basically, it means attracting prospects into your leads funnel who find themselves there without you needing to go out and hassle people to take a look at a business opportunity. In other words, you put your message in front of a targeted and hungry network marketing or home business seeking crowd and people respond to it by contacting you for more information.

If this is foreign to you particularly as a network marketer don't be surprised. Essentially, systems in the past require one to sit down an d make a list of people they think might be interested in looking at their opportunity. Problem with this the majority on those lists aren't and the issue of high rejection rates eventually leads to people quitting their business plain and simple.

Now what if people came to you instead? What if they came across your offer because they wanted to? Wouldn't that be a more attractive lead generation process. Yes indeed and that's what network marketers are learning in droves today through programs like the Renegade system. The term MLM attraction marketing just makes sense.

Only deal with people who actually want to look at your opportunity. But how do you achieve this when offline marketing methods limit a person's ability to promote their message.

Creating Online Real Estate For Attraction Marketing

Ann Sieg made instant enemies when she proposed the use of the internet to attract leads into a person's network marketing business.

To those bogged down with old school methods the thought of re-educating themselves and their down line for some odd reason didn't resonate. Why we'll never know.

Here's an example of how powerful adopting attraction marketing online is compared to the pedestrian off line methods.

Off line, you find a prospect, you give then some initial information, take them to a couple of meetings and then hope they'll join your business. This whole process could take up to a month and that's just with one prospect.

More to the point, your prospecting net is not cast wide. In other words, you have a specific area to concentrate in and finding genuine prospects is like fishing for salt water fish in a freshwater river. They are scarce.

Online, it's a completely different scenario. You put up a website, a blog, create Web 2.0 properties such as a Squidoo lens, a Hub page or a Gather page and you drive targeted traffic to them.

Prospects come into your leads funnel not one at a time, but when done right, in droves. You have a marketing system in place which then serenades these prospects with valuable information. Some will join and some won't.

The difference between the two is, you not only have many more prospects to work with but your reach is not confined to a specific area; it's worldwide. That's the power of network attraction marketing.