If there is one area of the network marketing business most network marketers miss it's the area of preselling. They get this wrong so badly it's no wonder so many drop out of the business.

Without trying to be too critical, lack of preselling techniques is evident everyday. here's an example. You get a call from a network marketer after responding to some marketing and what you want as a prospect is to understand the process of how this opportunity is going to get you to your goals.

But alas, you hear nothing of this and ten minutes into the call you simply want to get off and look at something else. Why? Because all the network marketer has done is told you about themselves, about their company, how great the product is and if you don't jump on this now then you'll miss a great opportunity blah, blah, blah!

Analyzing Preselling

So what do we mean by MLM preselling? I think Ann Sieg said it best recently when she described it like this:

"The frame in which someone views a message has more of an impact on their decision than the message itself."

In other words, she's saying it doesn't matter how good or how strong your sales pitch is, it's what takes place leading up to it which will determine whether your prospect makes the decision to join you in business.

Can you see how powerful this can be? Instead of grabbing your prospect by the scruff of the neck and blaring out to them…"me, me, me" you've got to show them that you are someone that they can place some faith in to get them what they want and where they want to be.

You are not going to impress them by hitting them with a sales pitch the very first time you make contact. When you do that, it's suddenly not about them anymore but it's about you.

When a prospect comes into your prospect funnel the pre-selling should start immediately. This is not the time to talk about your company or products. It's not even time to talk about you.

It's the time when you start to educate and train them. You need to be informing them and more importantly, you need to be giving them as much value as you possibly can.

You see, you are on trial here as a mentor. It's you they'll eventually join not the company. The company is secondary.

If they see you as someone made of the right stuff, that is, someone who can propel them forward in their quest for greater financial stability then you won't even need to produce a sales pitch. That's how powerful inter-network marketing preselling done right can be.