There are many people who say you need to generate your own leads, or stick with your warm market, or anything to keep you from buying leads.  If you think about it, is boils down to 3 things:

1. They are self-serving and can only think of themselves
2. They want you to buy from them, thus making another profit stream for them.
3. They are into the "shock" headline so you will check them out.

There are a couple of people who even advertise on this site who say you don't need leads.  But, let's deal with this just a bit

First, network marketing is about TEAM.  Not everyone is a search engine wizard.  Not everyone knows how to run these online campaigns.  Not everyone wants to go learn some new technology or method so they can generate a few leads for themselves.  So, for the person to say "You don't need leads" is the kind of person who needs to broaden their thinking to the whole team.  It's okay to generate your own leads, but some people aren't going to be able to go there.

Second, what if you could spend 100% of your time building your business instead of 50% of your time generating leads and 50% of your time building your business.  Let those who produce MLM leads do that for you so you can devote your full attention to your business.  That's just smart business.  McDonalds doesn't have a bakery in the back room making their buns.  They buy from local bread makers so they can contrate on the rest of their business.

Third, learning to generate leads on your own can be (and most likely will be) very expensive.  Don't believe all those programs where they say you need to generate your own, it's easy and it's cheap.  Most people who begin to generate their own leads realize that by the time one lead is generated, they may have spent $15 - $25 for that one lead.  We've talked to people who say they've spent nearly $100 for one lead.

Listen, if you know how to generate your own.. that's great.  Do it, and do it a lot.  But, encourage your team to buy leads from good MLM companies so they can have resources open to them to have enough leads to build their business.  You may be holding back your growth and your team's growth by trying to get them into some lead generation program they have no reason to be in to begin with.