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Posted by Administrator on January 22, 2010

Are Telephone Interviewed Leads Worth It?


About 4 years ago, Telephone Interviewed Leads were pretty rare.  There were a couple of companies that were carrying them, like Quality Interviews and Network Leads.

Today there are so many companies selling interviewed leads it makes me suspicious of what's going on.  The way I see it, there are only 3 possibilities when you have dozens and dozens of companies selling them now:

  1. They are legit
  2. They are legit but WAY over sold
  3. They are not legit

My feeling is, about 5-10% are from the first category, about 30-35% are from the second category, and at least 50% are crappy, fake, or some how manipulated and non legit.

The way I see it, if you are going to get a genuine telephone interviewed lead, you better be prepared to pay some big bucks… at least $10 per lead.  I know Network Leads (which calls them Profiled Leads – probably more accurate), sells them for $15 per lead.  Furthermore, I learned last year that some Melaleuca reps are paying more than $100 per lead!! I spoke with one rep who had already gone through over 350 of these leads.

Most people don't think – and lead companies are counting on you not to think.  If you really stopped to think, no mass produciton line could ever produce a telephone interviewed lead that would cost $3.50.  They could outsource the interview room to India and they couldn't produce a $3.50 interviewed lead.

If a lead company tells you their "real time" interviewed leads are $3.50, there are ONLY two possibilities:

  1. They are interviewd
  2. They are selling them 20 times.

Stop funding the rip-off lead companies.  Get smart about your lead purchases. If you want interviews, expect to pay at least $10-$15.  If you can' t afford that, then use another type of lead until you can.

Now, I'm not saying all lead companies are rip-off companies, but do a Google Search and find the companies that are selling their interviewed leads for less than $10 per lead.  Those are the companies you need to put on your black list.

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