I can’t tell you how many times I have heard this from people, looking for something to blame. The easiest thing to blame is the leads. Here’s how it works:

Jim and Mary attend their annual convention and get all fired up about building their business. They get home and go to Google and type in, “MLM Leads.” The find a company with some good prices, spend about $50-$75 on some leads, and begin calling them. Full of hope and excitement, they are quickly defeated with few people answer the phone, won’t return messages, and no one wants to listen to their stories of how scientifically validated their nutritional products are. They conclude:

These MLM Leads Suck!!

If that were true, which it’s not, then why are so many people building huge businesses, making money like they never have before, all using the same leads that Jim and Mary just bombed with? Maybe it isn’t the leads that suck… maybe it’s Jim and Mary (although that’s not very nice of me to say).

If you don’t believe me, just browse on over to Dani Johnson’s website and review the hundreds and hundreds and hundreds of testimonies on her site of people from every network marketing company under the sun who are absolutely killing it with leads. Go check it out. I’m sure they’re happy the Jim and Mary didn’t do so well because it’s less competition for them.

Maybe the missing ingredient has nothing to do with the leads (although the quality of leads is a separate issue for another day), but it has everything, and I mean everything to do with the person who is buying the leads and calling the leads.

While I’m not promoting any particular person out there, go get some training from a real trainer. Your upline does not count as a trainer. You need to take your upline with you. Go find someone like Dani Johnson and get some training. I’m not saying that leads are the answer for everyone, but I am saying that training is for everyone who ever desires to make more than $50-$500 with their home business. No excuses. Get some training in 2011 before it becomes 2012.

Filed under: MLM Leads • Success Coaching

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