Archive for February, 2008

Why You Need Leads

There are many people who say you need to generate your own leads, or stick with your warm market, or anything to keep you from buying leads.  If you think about it, is boils down to 3 things:

  1. They are self-serving and can only think of themselves
  2. They want you to buy from them, thus making another profit stream for them.
  3. They are into the “shock” headline so you will check them out.

There are a couple of people who even advertise on this site who say you don’t need leads.  But, let’s deal with this just a bit

First, network marketing is about TEAM.  Not everyone is a search engine wizard.  Not everyone knows how to run these online campaigns.  Not everyone wants to go learn some new technology or method so they can generate a few leads for themselves.  So, for the person to say “You don’t need leads” is the kind of person who needs to broaden their thinking to the whole team.  It’s okay to generate your own leads, but some people aren’t going to be able to go there.

Second, what if you could spend 100% of your time building your business instead of 50% of your time generating leads and 50% of your time building your business.  Let those who produce MLM leads do that for you so you can devote your full attention to your business.  That’s just smart business.  McDonalds doesn’t have a bakery in the back room making their buns.  They buy from local bread makers so they can contrate on the rest of their business.

Third, learning to generate leads on your own can be (and most likely will be) very expensive.  Don’t believe all those programs where they say you need to generate your own, it’s easy and it’s cheap.  Most people who begin to generate their own leads realize that by the time one lead is generated, they may have spent $15 – $25 for that one lead.  We’ve talked to people who say they’ve spent nearly $100 for one lead.

Listen, if you know how to generate your own.. that’s great.  Do it, and do it a lot.  But, encourage your team to buy leads from good MLM companies so they can have resources open to them to have enough leads to build their business.  You may be holding back your growth and your team’s growth by trying to get them into some lead generation program they have no reason to be in to begin with.

Should You Use MLM Genealogy Leads?

Whether you are new to network marketing and looking to make your mark, or you have been in the trade for a little bit and would love to see some better results, then one of the things that you want to think about is seeing what MLM genealogy leads can do for you.  A downline report can give you information on prospective clients and recruiters and if you use it wisely and if you are aware of a few key pieces of information, you will be able to do quite well for yourself and your MLM business opportunity.

The first thing that you need to understand is what a MLM Genealogy Lead is.  Essentially, it is a list of people who all share one thing in common, that is, that they have expressed an interest in the idea of network marketing before.  They might simply phoned in requests for information, or perhaps they are actively engaged in an MLM opportunity in a relatively modest way.  The key factor that sets this group of people apart from just going through your phone book is the interest they have already expressed.

When you are looking to purchase MLM genealogy leads, you should be aware of where you are buying them.  Is the company you are buying from a professional when it comes to brokering such lists, or is it a company that is simply going out of business.  One of the risks that you run when you are looking into the purchase of downline reports is that the people involved will be more than happy with their existing opportunities and will not be interested in what you have to say.  Check out the source when you are considering going this route.

One of the big contentions you will run into whenever you acquire a list of phone numbers is the fact that the national Do Not Call Registry exists.  If someone has placed themselves on the Do Not Call Registry, then their number should not be dialed and they should not be accosted if at all possible.  If you are going to invest in the purchase of downline reports, you need to make sure that the downline report you purchase has been “scrubbed” of Do Not Call entries.  Most reputable services will do this for you.

MLM genealogy leads can be a great way to add a whole new block of interested recruits, affiliates or clients to your roster, so take this opportunity seriously.  There is a lot of great opportunities here, so don’t let them pass you by!  In my opinion, there is GOLD within the genealogy lists.  It is a completely different mentality when calling through genies, but it may be the best way out there right now to build any network marketing business.

The very best, and the only source we would recommend for training in MLM Genealogy Leads is Tracy Biller.  Don’t expect him to kiss your feet because you are considering using genies.  He is a no-holds-barred, pull no punches, straight up trainer.  You shouldn’t need to go anywhere else.