By now you’ve no doubt run across the term attraction marketing. It’s one of the most talked about topics in network marketing and basically gained notoriety with the emergence of the Renegade Network Marketer.

So what exactly is it? Well, in a nutshell it’s the process of attracting prospects to you. In other words, instead of you doing the chasing and harassing and hoping people will be interested in your business opportunity MLM attraction marketing dictates that the opposite occurs.

While prospects won’t necessarily be chasing you down they will be contacting you for more information provided you apply the correct target market promotions to attract them. And doesn’t that sound like a much better and less stressful way to build a network marketing business?

Identify Your Target Market

So who is your target market? Home business seekers, people looking at earning extra money working from home or people simply looking for a better way in life and wanting to spend more time with their families. All good choices but it’s still too broad.

Your prime target market in network marketing are network marketers. Plain and simple. Let’s face it, network marketers are prime targeting material simply because they have been there and know what it takes to build an MLM business.

But the problem with the industry has been the huge attrition rate and that means that at any one time, there are huge numbers of network marketers in between companies or searching for a better alternative to what they have at the moment.

The positive aspect is that the majority of MLMers understand the power of network marketing and it’s ability to give them what they want so there is little to do in pitching it’s benefits but going back to finding out what solutions they want then this is the area of your marketing you need to concentrate on.

In other words, they know and understand the benefits but what they really want is someone to show them and teach them how. And it’s the how which is missing in most training grounds in the industry.

Many network marketers will tell their prospects the benefits and what they can achieve and in many respects this is okay. But the truth is that most people know what they want but what they need is a how to process of getting there.

Can you see the power of this? When you are able to demonstrate to someone who approaches you about your business opportunity and you can show them how they can get from a-z then you are well on the way to building a solid down line. And using the how as part of your inter-network attraction marketing promotion will be one of the most powerful things you can implement.

Home based business ideas are a dime a dozen. The truth is, most opportunities being advertised are based on a get rich quick mentality and this is not conducive to building a long lasting business.

By the same token though, now is the perfect time to get into home business. The current economy status worldwide is in a mess, people with jobs are fearful of losing them and those without a job are desperate to find a way to generate income so they can provide for themselves and their families.

Home business ideas such as working on eBay or doing paid surveys have merit however, either require a learning curve or are fraught with danger.The obvious choice is network marketing but many people shy away from this and on the surface, with good reason.

But don’t be too hasty in dismissing network marketing as a legitimate and worthwhile home business model.
Home Based Business Ideas

Network marketing is undergoing a revolution right now and yes, it’s because of the influence of the internet.

The term inter-network marketing is being used to promote the marriage of the MLM and the internet and while some may claim they’ve been using the two successfully for several years the fact remains, the majority of network marketers are still stuck promoting their businesses using out dated offline methods.

Home based business ideas revolving around inter -network marketing are as good an opportunity to create long lasting wealth as you will come across.

The main reason is the ability to attract targeted prospects, the life blood of any MLM business, into one’s business has become a heck of a lot easier. And better still, they can be attracted in great numbers.

Once upon a time it would take several years to build a network marketing business to a respectable income level but today, it seems that growth factor has increased significantly.

Internet Network Marketing

That’s great but what about the learning curve involved in using the internet for people without too much experience? Good question and the truth is, there is going to be a learning curve involved with anything you do.

But in this case, when choosing a vehicle to start your inter-network marketing business, choose wisely. There are several community based network marketing environments which teach this stuff today.

Think Occupy The City or Renegade system. There has never been a better time to enter the MLM business minefield as there exists today. At home business ideas which concentrate on building sustaining financial wealth need to be put at the top of your search list.

When network marketing recruiting, the one stumbling block which faces many MLMers is how they are viewed by their prospects in terms of business experience.

There is a well worn adage in the business learning world which revolves around the point that if you want to make a certain amount of money then you need to be learning from someone who is making it or at least double or even triple what you currently make. On the surface, it’s a sound principle but in network marketing, this is not the case in the majority of cases.

How does a young person with little business experience or a work at home mom increase their credibility in the eyes of their prospects when they are virtually on the same level? Is it a drawback and can it be overcome? Well, the answer is yes to both questions but there is a strong solution in today’s environment and it’s called the internet.

Renegade Network Marketing

The way to get around this is to join the revolution taking place online. It’s called renegade network marketing and the bottom line is, by using attraction marketing techniques, credibility really isn’t an issue anymore because prospects will come to you.

As far as boosting one’s MLM recruiting efforts, when someone actually approaches you about your business opportunity the magic that occurs here is you are suddenly in a position of holding the carrot and the prospect wants it. That’s the power of attraction marketing.

It’s called positioning yourself. When you go after prospects relentlessly using the old prospecting tactics you have nothing to bargain with. The prospect has all the power. You are offering them the chance to join you in business but what are you really offering them. Is it a health product, an opportunity to make lots of money or the chance to start their own home business. Why would a prospect say yes to any of these benefits when they didn’t even ask you for information on your offer.

Targeting Hungry Prospects

Can you see where this is going? It’s the prospect who is positioned to make the decisions. But you can easily turn this around by placing your promotions in front of a hungry home business seeking crowd and gain positioning strength yourself. Instead of harassing and chasing down prospects, attract their attention and get them coming to you.

MLM online is growing rapidly. People are realizing they can prospect more than just their own back yard. They have an entire planet to target and better still, by creating online real estate and offering people informative articles and business building tips instead of a sales pitch, the lead generation machine will be active 24/7.

It’s the pre-cursor to powerful inter-network marketing recruiting strategies. When you position yourself in the prospecting stakes then it’s you who has what the prospect wants and this is the key to getting large sign up numbers in MLM.

All of this is good, but the reality is, without a good product, such as MonaVie EMV, most MLM companies are doomed to fail.

If there is one area of the network marketing business most network marketers miss it’s the area of preselling. They get this wrong so badly it’s no wonder so many drop out of the business.

Without trying to be too critical, lack of preselling techniques is evident everyday. here’s an example. You get a call from a network marketer after responding to some marketing and what you want as a prospect is to understand the process of how this opportunity is going to get you to your goals.

But alas, you hear nothing of this and ten minutes into the call you simply want to get off and look at something else. Why? Because all the network marketer has done is told you about themselves, about their company, how great the product is and if you don’t jump on this now then you’ll miss a great opportunity blah, blah, blah!

Analyzing Preselling

So what do we mean by MLM preselling? I think Ann Sieg said it best recently when she described it like this:

“The frame in which someone views a message has more of an impact on their decision than the message itself.”

In other words, she’s saying it doesn’t matter how good or how strong your sales pitch is, it’s what takes place leading up to it which will determine whether your prospect makes the decision to join you in business.

Can you see how powerful this can be? Instead of grabbing your prospect by the scruff of the neck and blaring out to them…”me, me, me” you’ve got to show them that you are someone that they can place some faith in to get them what they want and where they want to be.

You are not going to impress them by hitting them with a sales pitch the very first time you make contact. When you do that, it’s suddenly not about them anymore but it’s about you.

When a prospect comes into your prospect funnel the pre-selling should start immediately. This is not the time to talk about your company or products. It’s not even time to talk about you.

It’s the time when you start to educate and train them. You need to be informing them and more importantly, you need to be giving them as much value as you possibly can.

You see, you are on trial here as a mentor. It’s you they’ll eventually join not the company. The company is secondary.

If they see you as someone made of the right stuff, that is, someone who can propel them forward in their quest for greater financial stability then you won’t even need to produce a sales pitch. That’s how powerful inter-network marketing preselling done right can be.

The art of network marketing pre-selling is a skill most overlook. The normal MLM way is to tell prospects how great their opportunity is. They want to tell them how great the product is. They want to let them know that unless they join today, then they are going to miss out big time.

The point these MLMers are missing is at no stage using this process are they giving their prospect any real reason to join. The prospects simply wants to know how they are going to get there. This type of approach misses the aspect of giving value first before asking for the signature.

Think about it, why would you want to joining an opportunity just because someone tells you the company or product is great. It’s very shallow and doesn’t hit the right triggers. It’s one of the keys to MLM pre-selling and that’s to sell yourself by giving a prospect first class education and training before you even get around to dropping a sales pitch on them.

Pre-selling In Network Marketing

You actually began training your prospect from the first time they came across your online property. Did you know this is all part of the pre-selling process. Pre-selling is something most network marketers don’t practice. Most will ram the company and products down their prospect’s throat without even listening to what they want or where they want to go.

In other words, most network marketers still make it all about them and not their prospect. Fatal mistake. Unless you are putting yourself in your prospect’s shoes and getting inside their mentality then you can virtually kiss them goodbye as a member of your down line.

Pre-selling in your MLM based opportunity begins with your website or blog. It’s the attraction marketing aspect and it’s what leads a prospect to your front door. Remember, the training on your site is only the start and the value continues immediately they contact you.

This is when the pre-selling stage slips into overdrive. You need to ramp up their education. Provide them with free reports and more information and resources they can look at and utilize. Don’t ever be afraid that your giving away stuff for free.

How Important Is Pre-selling

So why is inter-network marketing pre-selling so important? Because it’s you you’re selling. As we’ve mentioned in the past, you’re on trial with your prospect. They want to know if you have the know how to take them towards their goals. By educating and training them from the beginning you’re demonstrating you’re someone who knows what their talking about.

More importantly, you’re someone they want to join in business because of this. Pre-selling done right will mean in most cases, a sales pitch will never be required. Now how powerful is that in building your MLM based opportunity.