Archive for January, 2010

Dani Johnson’s Script Book

I am sure you have all heard of Dani Johnson by now. Her trainings and products have become popular in the network marketing world. Dani Johnson, along with her husband, run the business, Call to Freedom International.  She’s also an author, International Speaker and what has really put her on the map, a top-notch trainer.

As a brief background, Dani got started working a home business at the age of 19. After months and months of failing and being in debt, she was able to go from living from her car with only a few bucks to her name, to becoming the #1 recruiter and income earner in her company in only about a year’s time.  And then, from a few bucks to earning a million dollars in about 2 years.

The cornerstone of Dani’s training is her First Steps to Success Seminars.  She works with networkers to teach and train them how to attain that same type of success that she has experienced. She has a strong faith in God and a no-nonsense strategy in her training. She is 100% generic, so she is not promoting any company either. Her exciting, bubbly, and charasmatic personality have made her extremely popular.  Over the last decade, she’s helped thousands of networkers gain financial freedom.

One of her most popular tools is the Dani Johnson Script Book. It has been recognized as getting one of the best tools for prospecting and closing in the network marketing industry. In her book, Dani gives quite a few helpful hints about prospecting and attaining a positive mindset you’ll need to reach success. The majority of the book has scripts that can be made use of for a wide variety of recruiting scenarios, including calls, follow ups, objections, and in recruiting in person.

Her main focus is on calling leads and how you can treat it like an interview so your prospect will want to investigate your business!  In the script book she includes, direct approaches, practices, item retailing and closing scenarios. She also contains two cds to provide you with quite a few examples of how her scripts would be used in real life.

As one person I spoke with about a week ago told me, they had just attended her First Steps to Success seminar.  Afterwards, to see what the script book could do for their home-based business, they bought the book and began to apply techniques and implementing the scripts. Having a clear focus and mindset for  addressing their leads, they immediately saw a bump in their income… well more than a bump… it was a 10-fold increase.

The largest change for them was the new confidence they gained from the seminar, as well as now approaching prospects with better techniques and posture. No morebegging them, but now interviewing them and building raport and relationships. The tables were absolutely turned and my leads were now trying to prove to me what they had to offer!

So as far as I’m concerned, the Dani Johnson Script Book is absolutely worth the money! Network Marketing requires you to become good at prospecting and contacting leads.  You really can’t expect to do this on your own. Her seminar and script book are what has made a significant distinction in thousands of home business professionals and I would absolutely suggest it to anyone.

MLMLeadsSpecialists = MLMLeadGenie

Just a quick post.  Some people have asked if MLMLeadSpecialists is the same as MLMLeadGenie.

While I don’t have an answer for all of the details, in so many words the answer is yes.  Lead companies that were resellers for MLMLeadGenie.com received an email in mid-2009 that they should now begin buying their leads to resell from MLMLeadSpecialists.  Nothing really seemed to look or smell different… just seems to be the same leads with a different company name.

MLMLeadGenie has been around for many years and they have good relationships with a lot of MLM companies and top distributors within those companies to supply leads for their teams.  You don’t last as long as they have by delivering a bunch of crappy leads.

With that said… Lead Genie is probably one of the companies that receives more complaints about the poor quality of their leads than any other company that we get reports on.  So, I’m not exactly sure what does keep them in business.  For every one good comment, I get nine bad ones.

Some people complain just to complain. In many cases, I could take a list of leads that one person complained about, give it to a more experienced, seasoned networker, and he/she could get some results out of it.  But, when the complaints keep coming, there might be a pattern forming.

MLMLeadSpecialists/MLMLeadGenie have some of the best prices of any leads company out there.  I really believe they are worth testing.  Go buy 100 of their leads and test the numbers out for yourself.  It’s the only way you’ll ever know.  If you get results, then you may have just found a cheaper MLM lead than what you had been buying.  Or, you may have just realized it’s time to move on.

That’s true for any leads company.  Just don’t expect miracles with any lead. Get the training you need and what used to be a poor list, may begin to convert for you.

Are Telephone Interviewed Leads Worth It?

About 4 years ago, Telephone Interviewed Leads were pretty rare.  There were a couple of companies that were carrying them, like Quality Interviews and Network Leads.

Today there are so many companies selling interviewed leads it makes me suspicious of what’s going on.  The way I see it, there are only 3 possibilities when you have dozens and dozens of companies selling them now:

  1. They are legit
  2. They are legit but WAY over sold
  3. They are not legit

My feeling is, about 5-10% are from the first category, about 30-35% are from the second category, and at least 50% are crappy, fake, or some how manipulated and non legit.

The way I see it, if you are going to get a genuine telephone interviewed lead, you better be prepared to pay some big bucks… at least $10 per lead.  I know Network Leads (which calls them Profiled Leads – probably more accurate), sells them for $15 per lead.  Furthermore, I learned last year that some Melaleuca reps are paying more than $100 per lead!! I spoke with one rep who had already gone through over 350 of these leads.

Most people don’t think – and lead companies are counting on you not to think.  If you really stopped to think, no mass produciton line could ever produce a telephone interviewed lead that would cost $3.50.  They could outsource the interview room to India and they couldn’t produce a $3.50 interviewed lead.

If a lead company tells you their “real time” interviewed leads are $3.50, there are ONLY two possibilities:

  1. They are interviewd
  2. They are selling them 20 times.

Stop funding the rip-off lead companies.  Get smart about your lead purchases. If you want interviews, expect to pay at least $10-$15.  If you can’ t afford that, then use another type of lead until you can.

Now, I’m not saying all lead companies are rip-off companies, but do a Google Search and find the companies that are selling their interviewed leads for less than $10 per lead.  Those are the companies you need to put on your black list.