Useful Advice About Blog Solution
Wednesday, August 20th, 2008 at 8:56 pm
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Ok, you have decided to start a blog. No matter what triggered you to do so - an ambitious plan to become the most popular blogger or the desire to get traffic - still you need to make a wise choice of the blogging solution.
Basically the blogging solution is everything for you and your success. The blog software will influence how easy will be blog management for you; it will influence how nicely is your blog optimized in terms of SEO; it will limit or expand your media publicity freedom.
The blogging movement and fashion started from the Google's push of blogger as the way to publish your ideas in a simple and convenient way, since that time much has changes and the market today is full of different blog solutions or blog platforms.
What to focus my attention on?
Today we can say that the most widely spread blog platform is WordPress or WP. It is not that easy to explain the success of this platform, but perhaps this is the combination of good marketing and nice technology.
First of all WP was the first big blogging giant who gave people a possibility to run a blog on their own host. Yes, blogger (Google's platform) also allows to attach a domain to the blog and change it from something.blogspot.com to yourdomainname.com But in any case the blog will remain on their hosting. And WordPress gives you the full freedom to install their platform on any hosting you like.
Another advantage of the WordPress is that it is a very user-friendly blogging platform. It has made many people to switch from using different site management software to using blog software. The best proof is that today - if you check what things people are searching in Google - you will see that the number of people who are looking for site manager for WP blogs is increasing. It is not easy to convince that huge mass of people to do that. And this is the best proof that WP is quite easy to use.
Another thing to consider - the number of plugins that are available on the market. Plugin is a tiny script that adds to the default functionality of the blog. For example, one plugin can make the vertical advertising banner to move together with the page as you scroll it down. Or another plugin can help authors to share AdSense profits from one and the same page.
You understand that the more plugins, the bigger your functionality in terms of how you run, promote and monetize your blog. This is where WP blog is also a winner, because most of the plugins today are done for the WordPress blogs. There are free and paid plugins, but the most important is that the majority of the plugins are for WordPress and this is serious.
You can even find plugins that are working like blog posting software or even automated blog posting software which can be very useful in terms of blog promotion.
Though this article seems to be the promo of WP, but as there are no affiliate links to the WordPress platform and as this platform is free - no money is made from promoting WP. And the rest of the things are nothing but facts - WP is the leader on the blogging market.
Offer content which will be interesting or useful to visitors.
One thing that will net you more connections is having content which informs or entertains. Good content, the kind that holds people’s attention will get you free word-of-mouth (or perhaps word-of-mouse, these days) advertising.
Content which offers something to readers is in high demand on social networking sites in particular and the web in general. Content is what people go to the internet for in the first place. If you want to drive traffic to your site (and who doesn’t?) then make yourself an attraction to social media users by giving them irresistible content.
Make your content useful.
Original and interesting content is a start, but your target viewers need a way to find this content. If you can be found quickly, you’re much more likely to reach a large audience. If you have articles as part of your content, make sure that they are search engine optimized so that they can easily be found by a search engine.
Make your web presence larger.
Did you have a hit with one article? Did this drive more traffic to your site? Don’t stop with one and rest on your laurels. You can build an audience by frequently adding new content to social media sites. Make sure people see you as a source of consistently great content.
If you do this, you will generate buzz every time you submit new content. Once you’ve established yourself as a known quantity on the social media scene, your target audience will visit your site more often and even seek your site out for its own sake.
Promote your site and your content. Build a brand.
Always, always, always promote yourself. When you have new content available, send out email to your target audience informing them of it. Mention new content in articles you submit, your podcast (if you do one) – anywhere you can promote your content, do it! One word of caution though: do this with tact. Social networks and their users will regard you with suspicion if you are always coming on as a hard sell type.
Encourage communication.
While people like the relative anonymity of the web, they also enjoy communicating with others from the online world. Give them a way to do that – surveys, feedback forms, comment forms, even forums will be appreciated by visitors to your site.
Social media as a method of driving traffic to a site can take a lot of work. If done properly, however, it can be a very cheap way of brand building and generally making people aware of a website. Social media can be a great resource for promotion; don’t be afraid to explore its possibilities for your website.
