Postcard Marketing Is Making a Comeback
The world of marketing is coming full circle. No one trusts emails anymore… unless they trust you already… not many trust telemarketers… but there is something different about getting a piece of mail in the mailbox.
I’m 37 years old, and I still look at every item I get in the mail. I open almost every envelope. I read every postcard. And I read every flyer. I just like mail.
To contrast this, I delete 90% of my emails without ever reading or opening one of them. They are spam, crap, junk emails. I read the first line, if that, of the remaining 10% and immediately delete 80% of those. I read and respond or take action on the rest. What that means is about 98% of the crap that comes through my inbox is pure trash, and is worthless in every way.
Furthermore, when my phone rings and the caller ID says “Unavailable” or is from an area code out of state that I don’t recognize, I will either ignore it or I answer the phone grouchy and HIGHLY skeptical. I hate almost all phone calls.
But, going to the mailbox is still something I have to fight my wife and kids over to do. We all love to go to the mailbox!
So, why not capitalize on that by getting back to roots of postcard marketing and mailing out postcards to build your business? I sure would. Sure, people will throw in the trash, but almost all of them will have at least read it, and maybe took some kind of action, like calling the 800# for more information or visiting the website you have listed. My uneducated, yet experienced mind says that no other form of marketing has a greater action-rate than postcard marketing. None.
Also, it is probably one of the most duplicatible forms of marketing. Do you think it would be easier to recruit someone and tell them to buy some leads, put some stamps on postcards, and mail them out, or pick up the phone and dial 500 strangers every week for the next 3 months, or set up an elaborate email server and blast out millions of emails to spam the crap out of them, and hopefully not get shut down or cussed out by angry recipients?
You will have to do a bit of research – most companies have some kind of postcard, but you may need to create one on your own and have a place print them for you, or find a company that has some good options to making them for you.
Here’s the bottom line – if I was building an MLM business, or any other kind of home business, I would have a postcard made for me (it doesn’t have to be expensive), buy some post card leads, put on a stamp, and repeat that every week, all year long, and teach everyone else to do the same thing.
That’s my opinion, but hey what do I know. Many moons ago I build my entire business using postcards. I was with a company called ProStep. We used this yellow postcards with black type, and a bit of red on them. Nothing complex. Just a simple yellow postcard, and we made thousands.
If you have any suggestions or know of any postcard companies, leave a comment here on this blog post and share with the community.
After strong consideration, the answer is mindset. It’s actually having the right mindset but unless you are prepared mentally then you really will be pushing whatever uphill. Without the right success mindset you’ll be a sitting target for those things which come along and throw you off course. And believe me, they will come along.
Generating leads is an essential part of building an at home business. Without leads, your business will cough and splutter and really go nowhere.