I’m 37 years old, and I still look at every item I get in the mail. I open almost every envelope. I read every postcard. And I read every flyer. I just like mail.

To contrast this, I delete 90% of my emails without ever reading or opening one of them. They are spam, crap, junk emails. I read the first line, if that, of the remaining 10% and immediately delete 80% of those. I read and respond or take action on the rest. What that means is about 98% of the crap that comes through my inbox is pure trash, and is worthless in every way.

Furthermore, when my phone rings and the caller ID says “Unavailable” or is from an area code out of state that I don’t recognize, I will either ignore it or I answer the phone grouchy and HIGHLY skeptical. I hate almost all phone calls.

But, going to the mailbox is still something I have to fight my wife and kids over to do. We all love to go to the mailbox!

So, why not capitalize on that by getting back to roots of postcard marketing and mailing out postcards to build your business? I sure would. Sure, people will throw in the trash, but almost all of them will have at least read it, and maybe took some kind of action, like calling the 800# for more information or visiting the website you have listed. My uneducated, yet experienced mind says that no other form of marketing has a greater action-rate than postcard marketing.  None.

Also, it is probably one of the most duplicatible forms of marketing. Do you think it would be easier to recruit someone and tell them to buy some leads, put some stamps on postcards, and mail them out, or pick up the phone and dial 500 strangers every week for the next 3 months, or set up an elaborate email server and blast out millions of emails to spam the crap out of them, and hopefully not get shut down or cussed out by angry recipients?

You will have to do a bit of research – most companies have some kind of postcard, but you may need to create one on your own and have a place print them for you, or find a company that has some good options to making them for you.

Here’s the bottom line – if I was building an MLM business, or any other kind of home business, I would have a postcard made for me (it doesn’t have to be expensive), buy some post card leads, put on a stamp, and repeat that every week, all year long, and teach everyone else to do the same thing.

That’s my opinion, but hey what do I know. Many moons ago I build my entire business using postcards. I was with a company called ProStep. We used this yellow postcards with black type, and a bit of red on them. Nothing complex. Just a simple yellow postcard, and we made thousands.

If you have any suggestions or know of any postcard companies, leave a comment here on this blog post and share with the community.

After strong consideration, the answer is mindset. It’s actually having the right mindset but unless you are prepared mentally then you really will be pushing whatever uphill. Without the right success mindset you’ll be a sitting target for those things which come along and throw you off course. And believe me, they will come along.

It’s not really about listening constantly to positive mental attitude material. While this can help the key is developing a long term mindset and setting short term goals along the way. Without short term milestones that long term goal will remain just that.

It’s all about reeling it in step-by-step. In internet network marketing a steely resolve is required and this can be achieved by getting your mind focused on what’s important in building your business. One trick is to picture yourself in several years time facing your family and explaining to them that this is all you have to offer them.

Can you see how powerful something like this can be and it’s a technique which has helped many high achievers in network marketing do that 5% extra to make sure they build long lasting wealth just to maintain the respect of those people closest to them.

Focus Is Key

So this brings me to my main point here. How and where you focus your marketing efforts in M-L-M will ultimately determine your overall results.

In other words, if your thinking is short term then your marketing will reflect that. You’ll be constantly battling to come up with winning strategies to keep your business afloat.

But if you have a long term mindset then again, your marketing will reflect that. You’ve got to really define in the beginning what it is you want from your business. That is, you should have your end clearly defined.

By knowing what your end goal is your marketing will also be targeted to long term success and won’t be of a short term fix nature. You want your marketing to be producing results 12-24 months from now, not in what I term the “bee effect” – once it’s lost it’s sting it dies.

So achieving home based business success starts with your mindset and if it’s on other things, then save yourself the frustration and wait until it’s focused on your business.

One of the big mistakes at home business owners such as network marketers make is driving their leads away after attracting them into their funnel. Sounds crazy doesn’t it and it’s called the desperate marketer syndrome.

People willing to do everything but give their prospect what they really want during the initial contact and that’s what’s in it for them and how do I get there. It’s called giving value before asking for the sale and the truth is, if it’s executed correctly then in many cases, the sales pitch won’t even be required.

An home based business is hard enough to establish and grow without sabotaging it with desperate marketing tactics which leave a sour taste in the mouth of a prospect and you a lead lighter. So what is a desperate marketer and how do they behave. Does this sound familiar?

The Desperate Network Marketer

Here’s an example of a desperate marketer. He gets a lead and is due to speak with them on the phone. Now this first step is going to tell a prospect a lot about the person they’re thinking of joining in business. And this is where most network marketers fluff it. Many suddenly get gripped by the desperate marketer syndrome.

They get into a lather about “what if this person doesn’t join my business” or “are they a potential Diamond Director and what if I lose them.”

And the phone conversation will go something like this…”Hi Joan, my name’s Ron and it’s good to meet you.” After the initial pleasantries the desperate marketer takes over. The conversation deterioates to something like this.

“I’m with company xyz and we are the best company in network marketing. Our products are life changing and will cure anything and boy, our compensation plan is the best. You’ll make a fortune with company xyz and you can’t fail because we do all the work for you. And if you don’t join our company you’ll be sorry because now is the time to get in blah, blah, blah…”

The Dreaded Early Sales Pitch

What’s wrong with this picture. Right, there has been nothing asked about what the prospect wants, their needs, their pain and how they can reach their goals. The desperate marketer has launched into a sales pitch from the get go and it’s been all about him.

The truth is, the company should never be mentioned unless the prospect specifically asks what it is. Never mention the products and never threaten the prospect with “if you don’t join…”

Make this initial conversation and one’s to follow all about the prospect. Give them information, training materials, educational resources. Show them you are genuinely interested in helping them achieve their goals. Show them you are someone who knows what you’re talking about and more importantly, earn their trust first and watch your at home based business grow.

There are many different reasons why you should try to earn cash but one thing that you should not do (at least not yet) is to leave your day job. Internet-based businesses may earn a lot in the long run, but now that a lot of people are making money online, it might be difficult for you to break into the market and earn your gazillions immediately. In any case, here are a few reasons why you should start thinking about making that mouse work and getting yourself some bucks online.

There are many ways that you can make money online, and not all of them require you to be chained to a desk, writing down everything on a sheet of paper, or marking out graphs and curves with a highlighter. Take, for instance, affiliate marketing. In affiliate marketing, people online who have blogs or websites ally themselves with marketers. These blogs and websites need money to survive and these blogs and websites have an audience that can buy things online. So what do affiliate marketers do? They post advertisements on their client’s blogs and websites. Every time a visitor clicks on an advertisement, money goes to the blog or website owner. In fact, if this same visitor buys something on the new website, the blog or website owner gets commissions.

There are many options for starting a home business, online. There are actually money-earning programs available where you can consult with experts on how to set up your business. There are even profit sharing schemes where you can advertise popular blogs or websites on your site in return for commissions. There are even residual income sources that you can use for more income, such as answering surveys online, participating in forum discussions for a fee, and even writing reviews!

These are only a few good ideas on why you should start a starting a home business, online. But the main reason might simply be this: you need money for a better tomorrow, a good education for your children, a good retirement fund, a source of investment, and a way to enjoy your weekends. Your reasons will be different, but we all need money, and if the World Wide Web can give you a chance to earn money honestly, then why not take the chance?

Don’t get me wrong, yes, a home based business can bring you both money and time freedom but let’s ;look at the statistics. More than 95% of home business attempts come to a screeching halt while the attrition rate in network marketing for example is similar. In fact, more than 90% of network marketers walk away from their business within the first three months.

So what could the attraction of a home based business possibly be? It’s the dream and hopes it promises to deliver on and the problem is…most people never make the transition from that stage and get stuck in a syndrome called paralysis analysis. They can’t make the transition from job security to self starter.

But you can bet that the high failure rate won’t be stopping the surge towards home based business anytime soon and with the economy suffering a hiccup, job security has all but disappeared.

Doing Something You Love

What if you could turn a profit with your at home based business by doing something you love? That is something that many of us can only dream of, but in reality, there are so many more out there today that are achieving that even as you read this.

Part of being a success in today’s business world is loving what you do, and with that comes satisfaction each and every day, long after you are finished working. How satisfying would it be for you to say that you have reached your financial goals by doing something you love and it had carried you onto your retirement years?

Think about your hobbies, your passions. Are you into fitness? Cooking? Spirituality? Sports? There are so many different markets out there today that are just waiting for someone like yourself with ambition to capitalize on in order to reach your own aspirations.

Finding A Niche

Finding a niche in the business world is half the battle when it comes to making your work at home business a success. For some, making a list of ideas can bring out something more than just hobbies or passions, it could be a successful business opportunity that was never before visualized.

A blog can generate a lot of traffic and provides a number of avenues for you to generate revenue. By creating and maintaining a blog, you are consequently putting yourself in touch with thousands, if not more, potential investors or clients for your home based business.

Blogs are a great way to informally introduce yourself and your idea or product to those who go searching for it on their own. Rather than having an aggressive marketing strategy, blogs are there for the public to read at their leisure rather than having annoying popups while they are surfing the Internet. You can include links to your website or even include your own opinions in order to sway the reader’s image of your product or service.

Lets be honest – most of the can’t do without launches are garbage, and that’s being complimentary. Seems like every week some self proclaimed internet whiz has this magical product that will allow me to quit my day job in a couple of weeks. The truth is that guru hasn’t made squat and they want to tell me how to accomplish what they can’t. That is absurd.

So lets look at those two questions and see if Yanick Silvers Maverick Business Insider Newsletter is something worth taking a look at.

Is it something I Need?

That’s the twenty four thousand dollar question only you can answer for yourself. If your the type who likes to hit your head on the wall till you solve the problem – then it’s probably not for you, but if you can evaluate and retrofit great ideas that are working in other hugely profitable business then Yes, it’s definitely for you.

The The big difference between this product and the other junk out there is the people involved in this project are the real McCoy and thats starting with Yanick Silver the the driving force behind “Maverick Business Adventures”.

I first saw Yanick at his 30th Birthday bash. It was the first internet marketing workshop I attended. It was highly informative and interesting, met a lot of good people and came home put the information to good use and started my internet career.

That was 5 years ago and I have listened to and followed Yanicks advice. He’s the real deal, Tells it like it is and is one of the most well liked entrepreneur online and offline.

About a year age he came up with the idea behind “Maverick Business Adventures” with this motto:making more money, having fun doing it and giving back more to the community. Now think about that for a while – it’s about as unconventional as you can get.

In order to be part of this exclusive club it, took money – a lot of money. Just to go on one of his adventures cost upwards of $15,000 a piece and thats 3 or 4 outings a year. Thats a little out of my price range. To read and see more about these adventures go here Maverick Business Insider Newsletter now.

At these adventures the top Maverick Business Leaders from around the world gather, play and learn from each other and then head back home and transformed what they learned to their particular business and pay for there “little adventure” many times over.

Wouldn’t you have liked to be sitting somewhere overhearing the conversation. How many notes would you take? What would that information be worth to you? Priceless?

Thats what the Maverick Business Insider is all about letting you eaves drop on those conversations, take notes and put that information to use in your particular business. Doesn’t matter what your business is, they are all in different business, you can take that information and use it to profit your business.

So you tell me the answer. Is this something that you can use to grow your business?

Is it just another way to take my hard earned money?

Yanick is so sure that you will find the contents so extraordinary that you will anticipate receiving each month that he would like to give you the first issue free. That’s right free, no charge so you can test it for yourself what Maverick Business Insider is all about, he just ask that you pay a small charge for shipping and handling for the first issue.

That takes all the responsibility off you and puts it all on Yanick. Thats a bargain and allows you the time to test it out and decide if Maverick Business Insider, is something that is going to cause your business to prosper.

I know I added my name on the prelaunch list as soon as I heard about Maverick Business Insider. Maybe you have never heard of Yanick or just plain want more information. Just follow this link now for Maverick Business Insider and you decide. It’s your business, your future and your choice to be a success.

Optimization

This is also called search engine optimization, or SEO. Having a website on the internet, even a site with striking graphics and great sales copy is not enough. Such a site may impress visitors who find you site, and even convince many of them to buy what you are offering. Hence, the first order of business is getting visitors to your site in the first place. Your website must be able to do this or it may never reach its potential.

Is Your Website Easily Found

Search engine optimization effectively means, it should be highly likely that your website is shown in a search engine results page. When someone does a search on Google or Yahoo, for example, looking for something related to your business, are they going to find your site? The users may not even see your website if it does not figure amongst the top results of a search engine.

Ask yourself how many pages you check out while searching for something online. It is highly likely that the number is small. Individuals and companies who are experienced with SEO can quickly move your site up in the rankings. Optimization usually involves making changes in your content and its layout and ensuring the use of certain words in the content. This can make all the difference when it comes to attracting visitors.

Online Ad Campaigns Many businesses use pay-per-click services such as Google Adwords. If you try this and not get results, it can get frustrating. You can hire online marketing experts to design effective advertising campaigns for you.

There are a lot of factors that affect the profitability of pay-per-click ads like the wording of your ads and the money you spend on it and other many other minor details. Doing this yourself often has drastic consequences that your business will have to bear. Marketing campaigns should be effective and cheap and this can be achieved by experienced online marketing companies as they have the requisite tools to achieve this.

Hire UK online marketing Expert

Online marketing is getting more and more competitive. Other business in your field will also strive for higher ranking in search engine. This may be an area where DIY (Do It Yourself) is not the best solution, unless you have a lot of experience with these processes –or have the time and patience to put in the effort to learn it all. Thus UK online marketing experts are the best solution.

And who could blame them. A lead back then meant an opportunity to add someone to one’s down line and take another step towards creating residual income. However, while many have built great businesses using these methods it was still flawed to the extent that rejection was such a major killer of people’s hopes and dreams.

So fast forward to today and with the internet such a dominant player the task of finding MLM leads has been made a lot easier. No, it’s not a piece of cake because there is definite skill required in sourcing leads online but the truth is, the word rejection is less of an issue…much less.

And forget about buying those unresponsive third party leads. They multiply the rejection effect enormously and can contribute to leaving your business in a hurry.

Third Party Leads

The truth is, buying third party leads is a shortcut to the poor house and a quick exit from your network marketing business. The primary reason is because you have no control over leads; how they were sourced and worse, who has used them.

In many cases, these leads will have done the rounds several times before they land in your lap and what do you think the person on the other end of the line is going to say when they get approached about a business opportunity for the “umpteenth” time in a month?

You get the picture.

Fresh leads are what counts. Better still, fresh, targeted leads who haven’t been approached by anyone else in the past few months and who actually seek you out.

What am I saying? Well, the truth is, you don’t need to be chasing down and harassing prospects if you don’t want to. The internet has made it possible to build a solid network marketing business without ever having to meet your prospects face to face.

Getting network marketing leads with a genuine desire to hear what you have to offer is as simple as putting up a website or piece of Web 2.0 property and promoting it in the right markets.

The old style network marketing prospects generation process shouldn’t be eliminated from your agenda completely because there will be times when you meet people and the subject of making money will come up but don’t waste your precious time doing it full time.

Let the power of the internet do the attracting for you 24/7 and more importantly, it will bring people into your sales funnel from all over the world.

So what exactly is it? Well, in a nutshell it’s the process of attracting prospects to you. In other words, instead of you doing the chasing and harassing and hoping people will be interested in your business opportunity MLM attraction marketing dictates that the opposite occurs.

While prospects won’t necessarily be chasing you down they will be contacting you for more information provided you apply the correct target market promotions to attract them. And doesn’t that sound like a much better and less stressful way to build a network marketing business?

Identify Your Target Market

So who is your target market? Home business seekers, people looking at earning extra money working from home or people simply looking for a better way in life and wanting to spend more time with their families. All good choices but it’s still too broad.

Your prime target market in network marketing are network marketers. Plain and simple. Let’s face it, network marketers are prime targeting material simply because they have been there and know what it takes to build an MLM business.

But the problem with the industry has been the huge attrition rate and that means that at any one time, there are huge numbers of network marketers in between companies or searching for a better alternative to what they have at the moment.

The positive aspect is that the majority of MLMers understand the power of network marketing and it’s ability to give them what they want so there is little to do in pitching it’s benefits but going back to finding out what solutions they want then this is the area of your marketing you need to concentrate on.

In other words, they know and understand the benefits but what they really want is someone to show them and teach them how. And it’s the how which is missing in most training grounds in the industry.

Many network marketers will tell their prospects the benefits and what they can achieve and in many respects this is okay. But the truth is that most people know what they want but what they need is a how to process of getting there.

Can you see the power of this? When you are able to demonstrate to someone who approaches you about your business opportunity and you can show them how they can get from a-z then you are well on the way to building a solid down line. And using the how as part of your inter-network attraction marketing promotion will be one of the most powerful things you can implement.

It is possible to make money full time at home to tide you over until you get another job. It does not matter whether there is an economic downturn or not. However, it needs to be said that you have to possess enough knowledge and resources for a quick start.
You can also use your current skills that you used on your job to add income to your bottom line. If you are a good writer, you can find writing jobs online. Internet marketers are always looking for talented writers and you can fit that bill. If you are a programmer, graphic artist, good sales person and customer support manager, you can utilize those skills into cash.

Affiliate Marketing is another way to make cash from home. This is when you promote a product that you did not create. There are different methods you can use to be successful as an affiliate. To mention only a few, I would recommend social marketing, social networking, article marketing, niche marketing, and forum marketing.

SEO Press Formula is a product that uses these methods to teach you how to effectively create a presence for the product that you are promoting online.

What is SEO Press Formula, you may ask? It is a product launch that is set to be introduced to the general public on November 6, 2008 and I had a chance to review a copy of this product. I have written a full unbiased, honest and comprehensive review about SEO Press Formula on my blog. You can read the full review here at A Look Inside of SEO Press Formula!.

You don’t have to be scared about making money online even if you haven’t done anything on the Internet before. There is enough information on the Internet to get you started and SEO Press Formula is one of them. You want to be aware of old rehashed ebooks and information that will only end up on your desktop.

To stay above the harshness of this financial crisis and provide for your family, internet marketing is the better option than sitting around collecting unemployment. You can put yourself in a better financial state if you take action and find another way to create income that will come in 24/7; even while you sleep and that is what the Internet can do.

To learn more about how SEO Press Formula can help you to make money online, go to the review blog here at Using the SEO Press Formula to Make Money Online!.