Is Email Marketing Still Effective
Monday, April 3rd, 2006 at 8:49 am
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Let's deal with the "Yes" first, then we'll deal with the "But."
With email filters, blockers, and simply tons of unsolicited email, is email marketing still a viable option to build and grow your network marketing business? The answer to this question, in my opinion is "Yes, but."
I remember about 5 or 6 years ago putting about 400 leads into my autoresponder and enrolling about 8 - 10 people a month into my nutritional program. Today, if you had 10 times that many leads, you may get a couple of prospects, and maybe, maybe, one enrollment. It is true that times have changed, but that doesn't necessarily mean that email marketing is dead. Let's look at a couple of examples.
One colleague of mine from California literally cannot keep up with the large number of prospects inquiring about her program. She is signing up 10 - 15 people per month into her program which costs about $1300 to start. Eighty percent of her efforts are wrapped up in email marketing. She has gone through the learning curve and is what I would call, a professional email marketer. How many emails does she send? About 1 million per month.
To read the whole story, go to: Email Marketing
